inside detroit

Exposure: 1/320 sec – Aperture: f3.2 – ISO: 400 – Focal Length: 70mm
EF 24-70mm f/2.8L USM – Camera: Canon 5D Mark II

Exposure: 1/200 sec – Aperture: f3.2 – ISO: 400 – Focal Length: 70mm
EF 24-70mm f/2.8L USM – Camera: Canon 5D Mark II

Exposure: 1/200 sec – Aperture: f3.2 – ISO: 400 – Focal Length: 48mm
EF 24-70mm f/2.8L USM – Camera: Canon 5D Mark II

Exposure: 1/400 sec – Aperture: f3.2 – ISO: 400 – Focal Length: 70mm
EF 24-70mm f/2.8L USM – Camera: Canon 5D Mark II

Exposure: 1/80 sec – Aperture: f3.2 – ISO: 400 – Focal Length: 70mm
EF 24-70mm f/2.8L USM – Camera: Canon 5D Mark II

Exposure: 1/100 sec – Aperture: f3.2 – ISO: 400 – Focal Length: 70mm
EF 24-70mm f/2.8L USM – Camera: Canon 5D Mark II

Exposure: 1/320 sec – Aperture: f2.8 – ISO: 200 – Focal Length: 150mm
EF 70-200mm f/2.8L USM – Camera: Canon 5D Mark II

Exposure: 1/30 sec – Aperture: f2.8 – ISO: 200 – Focal Length: 200mm
EF 70-200mm f/2.8L USM – Camera: Canon 5D Mark II

Exposure: 1/200 sec – Aperture: f2.8 – ISO: 200 – Focal Length: 200mm
EF 70-200mm f/2.8L USM – Camera: Canon 5D Mark II

Exposure: 1/500 sec – Aperture: f2.8 – ISO: 200 – Focal Length: 200mm
EF 70-200mm f/2.8L USM – Camera: Canon 5D Mark II

Exposure: 1/125 sec – Aperture: f2.8 – ISO: 200 – Focal Length: 130mm
EF 70-200mm f/2.8L USM – Camera: Canon 5D Mark II

Exposure: 1/160 sec – Aperture: f2.8 – ISO: 200 – Focal Length: 145mm
EF 70-200mm f/2.8L USM – Camera: Canon 5D Mark II

Exposure: 1/100 sec – Aperture: f2.8 – ISO: 200 – Focal Length: 200mm
EF 70-200mm f/2.8L USM – Camera: Canon 5D Mark II

Exposure: 1/60 sec – Aperture: f2.8 – ISO: 200 – Focal Length: 200mm
EF 70-200mm f/2.8L USM – Camera: Canon 5D Mark II

Exposure: 1/160 sec – Aperture: f2.8 – ISO: 200 – Focal Length: 200mm
EF 70-200mm f/2.8L USM – Camera: Canon 5D Mark II

Exposure: 1/125 sec – Aperture: f2.8 – ISO: 200 – Focal Length: 200mm
EF 70-200mm f/2.8L USM – Camera: Canon 5D Mark II

Exposure: 1/100 sec – Aperture: f2.8 – ISO: 200 – Focal Length: 200mm
EF 70-200mm f/2.8L USM – Camera: Canon 5D Mark II

Exposure: 1/500 sec – Aperture: f2.8 – ISO: 200 – Focal Length: 150mm
EF 70-200mm f/2.8L USM – Camera: Canon 5D Mark II

| currently listening to: Forever got shorter, Braid, Movie Music, Vol. 1 2000, | LINK

the photography:
you know what’s fun? taking an outsider’s stance while standing in an insider’s job. confused? you should be. i’ll lay it out for you:

a) i work in the automotive industry as a photojournalist

b) i’m not an enthusiast (or at least i wasn’t before i started this job) nor am i an automotive blogger

c) i’m not a reporter

d) and i’m not easily swayed (or impressed for that matter) by those who are

when i’m working the show floor, i’m simply a photographer with a job to do and a deadline to meet. thank you so much for understanding my frustration when you step in front of me to make sure you take a camera phone photo of your buddy for facebook. please be polite and get out of my way.

this (almost) oblivious mind-set allows me to work at an auto show as efficiently and as objectively as humanly possible. auto shows are basically cavernous rooms filled with PR suits, reflectively clean metalic cars, million dollar plastic replicas, and thousands of people wanting to know what this that and the other thing are all about. there are freelancers, writers, photographers, and videographers everywhere, snapping pictures, taking video, tweeting, and producing everything from newspaper columns to the occasional online web-isode video about transmission fluid. it’s an interesting group of people to say the least.

by staying in an almost oblivious state of mind, i find that i don’t easily wrap myself up in the notorious game of cat and mouse that i have dubbed, shiny objects (shiny objects is a marketing ploy which causes the buyer or viewer to stare at a new shiny object and because said new shiny object is so amazingly shiny and new, the buyer/viewer’s head is cleared of any thoughts whatsoever. ending scenario? buyer/viewer’s head has clouded over and any sense of how said shiny object fits into the “big picture” is lost; it’s a distraction method employed by many and understood by few).

one of the few historic sights (and the grandest of shiny objects) from the auto show circuit that always draws my attention above the sea of noise, news, lights, and commotion are the gorgeous (and highly-suspect) auto show models. dressed to the nines and paid to stand next to a large hunk of steel and plastic, these models eek out a living looking pretty, standing at attention, and smiling like they don’t know how to frown. unlike their runway cousins, the auto show model must not only fit the part (visually matching the brand) but they must also stand next to their respective vehicle and touch it occasionaly, thus drawing needed attention to whatever is being displayed. it sounds silly, but picture bob barker repeatedly announcing “A new Car!!!” over and over. car show models are a lot like that. imagine this job description:

seeking size 0-3 female, at least 5’9″
must be able to stand under hot lights with very little clothing for 5 hours straight
must be able to smile entire four hours
must be able to stand smell of armor all
must be able to stand up to sleezy reporters and photographers who want to possibly smooch you or buy you drink
must be able to stomach new chrysler lineup
must be able to do all this in 4″ heels

there are more than a few deal breakers in there. jeez…

so anyways, i took some quick pics of the models. my mind always works in funny ways so i tried to create a dichotomy between images of the models being models and hamming it up for the camera, and of models not paying attention to me. i think it works well. the funny thing is, half the time i’m at an auto show, i pay zero attention to the models. zero. except unless they ask me to get them a sandwich (model humor… too soon?!) or possibly a 2,500 calorie protein shake? (way too soon)

photos are with the 5DMKII and the 24-70mm f2.8L and the new 70-200mm f2.8L. i likey. thanks for another smashing year detroit, i actually miss you already. Joe? i’m gonna take you up on that offer to do a DETROIT-IN-24-HOURS-PHOTOGRAPHY-MARATHON. that will be fun.

and just to clarify, i am a little jaded at the process but i love the people i work with and i love what i do for a living. some of the best days of my year are spent walking around detroit during the auto show. i really dig it.

the music:
i enjoyed spending much of my downtime today reading hilarious braid facts posted by their bass player Tod Bell over his twitter feed. this stroll down memory lane obviously led to me playing lots and lots of braid over the headphones. i could listen to them forever. i’m a nerd, a geek, a husband, a former jock, a soon to be father, a photographer, and a braid fan. but not in that order.

8 thoughts on “inside detroit

  1. Shnerfle

    Oh, Ian. Somehow you managed to make that NOT sleezy. Thanks for recognizing the difficulty those “poor girls” are put into. I’m sure they really appreciate your sympathy. And your sandwich.

  2. zach

    Show talent has a special niche on Earth, and you simultaneously captured their beauty, surroundings, and quiet bubble gum insanity. cheers.

  3. ian Post author

    i’m a big fan of capturing people in more intimate moments when guards are dropped. It’s the artist in me. thanks for checking out the blog! i just read your Jalopnik article the other day. well put!

  4. ian Post author

    your creations, as a company, have been vastly superior to those of your competitors. it truly stands out when i’m walking the floor. i love that we work in the same industry sometimes yet our jobs are not tied to it. totally weird. thanks for looking sir!

  5. moe

    I have to say that my favorite is IMG_3249, the optical illusion just makes me smile. The post as a whole really impressed me with how you managed to just capture the work the models do without really just making it about the “girls”.

    That said, my eyes just keep going to that first picture, she really is just stunning and I hate to say that even if i could see the whole of the car, I still wouldn’t be all that interested in it over her. One Question though; Is it a Volvo?

  6. tim

    the two shots of the woman in the gold sequined dress, caught in several pensive moments, possibly boredom derived, are great bookends for the rest of the work. my two favorites, definitely.

Leave a Reply

Your email address will not be published. Required fields are marked *